Eighty percent of all wine sold in the High Street and Supermarkets is sold on promotion, that is a staggering statistic.
It means that eighty per cent of people now buy purely on price. If it’s cheap enough and they recognise the grape variety they will buy it. Chardonnay is now a brand and so is Merlot.
Did you know that there is a village in France called Chardonnay. Did you also know that France produces dozens of fantastic wines all made from Chardonnay? None of them sold by the name of the grape and all of them tasting completely different.
Probably one of only 25 shops of its kind left in the UK, Maison du Vin is a bit of a rarity in these days of large formulated chains, owned by just a clutch of huge and faceless corporate giants.
Where wine is treated as just another commodity and one can find plenty of bland Chardonnay that goes perfectly with the bland chicken that is sold alongside it!
At Maison du Vin you will not find bland Chardonnay (or chicken!) or bland anything for that matter. What you will find, however, is a plethora of tasty and interesting wines that represent the true art of wine making. Wines for laying down and wines for drinking now. You will find a range of vintages from 2001 back to 1944!
Since its opening, customers have enjoyed the benefits of the qualified advice that Kevin Griffin and his staff are able to give. Whether it has been matching wine with food, to choosing a special gift for a loved one or friend right through to advice on storage and cellar management.
In addition to the top of the range French classified wines, Maison du Vin have endeavoured to find quality wines for every-day drinking which start at £3.99.
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White Vine House - www.whitevinehouse.co.uk
Whats on Magazine - www.whats-on-magazine.com